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Marcia Barnes
SWE Breakout Speakers
Math Before Marketing: Predict Marketing-Attributable Revenue with Sales, Ops, and Finance Data

The way in which most leaders buy marketing is broken. Learn how to make marketing decisions that will position your organization for growth.

About Marcia Barnes

As the Founder + CEO of Valve+Meter Performance Marketing, Marcia Barnes knows a thing or two about leading and serving. This woman of influence has made a career out of reinventing herself and helping others become the best version of themselves.

Born as a farmer’s daughter in southeast Indiana, Marcia learned many life lessons on the family farm. “I discovered that ability, combined with a strong work ethic, has transferred to my business and personal life,” quips Marcia. “These lessons helped me move from occasional states of brokenness, poverty and debt to health, confidence and success. Because of this, I consistently reinvent myself using these fundamental tools and I have a passion for helping others do the same.”

Marcia leads a high-performance marketing team focused on delivering growth to those who want it most. The philosophy is simple: know your cost per acquisition, commit to growth strategies, harness technology, test and scale, and make data-driven decisions. This framework has become a catalyst for transformational growth for clients across the country.

Marcia believes everyone has a ‘here to there’ story unfolding in their lives, so she focuses her business leadership and personal stewardship on efforts to help others thrive. “God has called so many great leaders into my life at just the right time to teach, heal, and inspire. I focus on following him, and being open to doing the same for others.” Marcia lives in Indianapolis and serves on many local and international boards, including Truth at Work, St. Vincent Hospital Foundation, Elevate Indianapolis, Youth With a Mission and Homes of Hope. Marcia has participated in 18 short-term mission trips to build homes in impoverished areas in Mexico.

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