Michael Gerber with Ken Goodrich

Keynote Presentation:

Wednesday, October 16, 9:15 AM – 10:45 AM

Michael Gerber

Beyond the Myth: From a Company of One to a Company of 1000!

Join Michael Gerber, author of E-Myth for an open discussion with star student Ken Goodrich, CEO of Goettl Air Conditioning & Plumbing, and serial entrepreneur who has built and monetized over 24 businesses. Goodrich and Gerber will discuss the principles of E-Myth’s Eightfold Path and how Goodrich has repeatedly applied them to build new and turnaround broken businesses.

In this keynote, the discussion will teach attendees how to define their brand, build a sustainable, scalable business and how to create systems and processes that will lead them to success.


About Michael Gerber

Inc. Magazine calls him “the World’s #1 Small Business Guru” — the entrepreneurial and small business thought leader who has impacted the lives of millions of small business owners and hundreds of thousands of companies worldwide for over 40 years. Michael E. Gerber is the author of the NY Times mega-bestseller, for two consecutive decades, “The E-Myth Revisited” and nine other worldwide best-selling E-Myth books concerning small business entrepreneurship, leadership, and management. Additionally, Mr. Gerber has written 19 industry-specific E-Myth Vertical Books co-authored by industry experts, for Attorneys; Accountants; Optometrists; Chiropractors; Landscape Contractors; Financial Advisers; Architects; Real Estate Brokers; Insurance Agents; Dentists; Nutritionists; Bookkeepers; Veterinarians; Real Estate Investors; Real Estate Agents; Chief Financial Officers; and soon to be, HVAC Contractors and Plumbers. His mission is “to transform the state of small business worldwide™.”


Michael Gerber

About Ken Goodrich

Ken Goodrich, CEO of Goettl Air Conditioning & Plumbing, is a seasoned entrepreneurial executive with more than 30 years of experience in acquiring, integrating and developing HVAC, plumbing and contracting businesses. Established in 1939, Goettl operates throughout the Southwest, including Las Vegas, Phoenix, Tucson and Southern California. Goodrich started in the HVAC business as a boy, holding the flashlight for his father on late night calls. Today, he is focused on developing high-performance leadership teams with an emphasis on growth, process improvement, customer satisfaction and accountability for performance; building and monetized twenty-four companies throughout his career. His motto is, “We do things the right way, not the easy way.”


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