Breakout Date & Time Thursday, October 17, 1:00 PM
How to Beat Your Competition in a Mobile-First World
Smartphones and tablets are our go-to devices for sourcing information, like finding the best home service company to make an affordable repair. As a home services business owner, ignoring mobile communications makes for a catastrophic oversight. Failing to understand the behaviour of mobile users will ensure ineffective marketing communications, and countless missed jobs to your competition. In this presentation, attendees will learn why mobile is so important for home service industry, what factors companies need to focus on to win mobile (mobile-friendly website/CTAs/forms, digital ads/landing pages, local SEO/Google My Business, and content marketing/keyword optimization/voice search) and how speed, convenience, and meeting customer needs with the right responses will help lead your company to win on the mobile battlefield.
About Marcia Barnes
As the CEO and Founder of Valve+Meter Performance Marketing, Marcia Barnes knows a thing or two about leading and serving. This woman of influence has made a career out of reinventing herself and helping others become the best version of themselves.
Born as a farmer’s daughter in southeast Indiana, Marcia learned many life lessons on the family farm. “I discovered that ability, combined with a strong work ethic, has transferred to my business and personal life,” quips Marcia. “These lessons helped me move from occasional states of brokenness, poverty and debt to health, confidence and success. Because of this, I consistently reinvent myself using these fundamental tools and I have a passion for helping others do same.”
Marcia has a rich history in leading and serving performance-based marketing organizations with nationwide impact. In addition to leading multiple marketing agencies, she has received notable recognition for her leadership as President and CEO at Indianapolis-based Defender Direct (now called DEFENDERS). Over the course of her 14 year tenure with the company, Defender Direct experienced exponential growth from $2MM in annual revenue to more than $400MM.
Marcia believes everyone has a ‘here to there’ story unfolding in their lives, so she focuses her business leadership and personal stewardship on efforts to help others thrive. “As a Christian, I think my role is less about telling others what to believe, and more about showing them what believers do.”
Marcia lives in Indianapolis and serves on many local boards including Truth at Work, St. Vincent Hospital Foundation and Elevate Indianapolis. She is passionate about youth and mission work and enjoys reading, golf and running.