Lisa McCarthy & Carol Longacre
Breakout Date and Time Thursday, October 17, 1:00 PM
Are you creating revenue or a liability? Knowing the difference can save your business!
In this session you will learn why job costing and estimating are critical components of your success as a contractor or remodeler. By accounting for customer advances and revenue properly, you can accurately analyze your profitability and keep your business cash positive!
About Carol Longacre
For over 25 years, Carol Longacre has been a natural leader for the communities she tirelessly serves and the professional organization she has helped to grow. Carol started Longacre Construction with her husband in 1990, and although college-educated, this business experience and the peer support she has received is her most highly valued asset. Former chairs of committees for the Dallas Builder’s Association, the Fort Worth Builders Association’s and the Texas Association of Builders, she was on the National Association Remodeler’s Council Board of Trustees and on the Lewisville Chamber of Commerce. She has given back to her community by working with Cloud Nine Charities and PediPlace. Carol is a certified Aging-in-Place Specialist (CAPS), Graduate Builder (CGB), Graduate Remodeler (CGR), Graduate Master Builder (GMB), and Graduate Master Remodeler (GMR). She started and led the Service Nation Alliance Connected Home program, before being promoted to her current position of Vertical Market Manager, Remodeling.
About Lisa McCarthy
Lisa McCarthy is Chief Operating Officer at OUT OF THE BOX TECHNOLOGY and a Cofounder of Recur360. She consults with thousands of accountants and business owners nationwide, developing solutions related to various Intuit products and services. She has been featured on Google and Intuit’s website for her participation in numerous podcasts, client case studies, and interviews, and she is continuously quoted in accounting journals and publications, including a cover story for Accounting Technology magazine. Lisa is a frequent guest speaker at national franchise, business, and accountant events.
Lisa is Advanced Certified in QuickBooks Enterprise, QuickBooks Online, and QuickBooks Point of Sale. She is also a current member of Intuit’s QuickBooks Enterprise Advanced Product Council. Lisa is credited with authoring Intuit’s courses for the Certification of Professional Advisors, contributing articles to Intuit’s Professional Advisor Newsletter, writing a chapter of Intuit’s manual, “QuickBooks Resource Guide for Professional Advisors,” and the development of the Intuit endorsed “QuickBooks for Accountants” seminar. She is a member of the Intuit Accounting Professionals Trainer & Writer Network and was named Participant in the Accountant and Advisor Customer Council for Intuit Inc.
Lisa attended Western Michigan University where she graduated Summa Cum Laude with a Bachelor of Business Administration in Finance. Additionally, she earned a degree in Mathematics from the University of Michigan, along with a Certification in Secondary Education. Formerly, Lisa was a founding member of Technology In A Box, a national consulting firm, and Accounting Resource, LLC of Michigan. Prior to that, she worked as a Financial Analyst for EDS and Pepsi-Cola.