Laura Nelson

Breakout Presentation:

Wednesday, October 10th, 10:15 AM – 11:00 AM

Proven Digital Marketing Tactics to Grow Your Contracting Business

Did you know? 80% of consumers are searching for local services like yours through platforms like Google. Therefore, it’s critical to leverage free tools to gain a competitive edge. We’ll talk about how to improve your contracting business’ presence on Google, Yelp, Facebook, and Nextdoor to build your brand in a cost-effective way. Attendees will also learn a framework to make and measure marketing investments to attract more customers online.

  • Learn how you can use free digital marketing tools and messaging capabilities on Google, Facebook, Yelp, and Nextdoor to drive leads
  • Review great examples of how contracting businesses build a strong online brand
  • Use a simple framework to make marketing decisions and measure the success of your marketing investments
  • Learn ways to follow up with homeowners, and get them talking about and recommending your business

About Laura Nelson

Laura Nelson has collaborated with local businesses for over 10 years in her career as a business manager and marketer. She is currently Director of Marketing at, which helps local businesses improve their digital marketing strategies and grow word-of-mouth. Nelson earned an MBA from the University of Michigan, where she specialized in business strategy and marketing, and a BFA at Carnegie Mellon University.

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