Breakout Date & Time Thursday, October 17, 3:15 PM
Dumb Down Your Marketing
Marketing done right is work. Why make it harder than it has to be? Let’s dumb it down. Step 1) Go back to the basics. Step 2) Know the core. Step 3) Measure results. You are in business because you have done marketing, of some sort. You have a business and a ringing phone. So essentially, you are a marketer! But what about the new additional marketing that you know you need to do to help secure your company’s future? The time, energy and thought process to initiate new marketing can be overwhelming! In this session you will learn three critical and easy strategies you can apply right away, from your cell phones while still in your seats, that will be fundamental ‘a-ha!’ marketing pieces for someone else on your team to manage. No more bogging down the boss, let’s build easy to pass off, measurable and done for you marketing.
About Danielle Putnam
Danielle Putnam, recognized by The News as The Top 40 Under 40, she is the President of The New Flat Rate. The New Flat Rate is the first and only home service menu-selling system designed to put profit directly into the hands of plumbing, electrical, and HVAC contractors.
Putnam has a personal connection with the home service industry. Her first job was passing out flyers, door-to-door for her father’s electrical business. She was 7 years old. In high school, she got promoted to be the office dispatcher and parts runner. After college, she became the marketing director for an HVAC company in Oregon.
Putnam knows home service, but she is also no stranger to big business. Before co-founding TNFR, she was the Director of Business Development for a large digital services firm, pitching to C-level executives for big name companies. As part of her job, she also stood before multi-million-dollar investors, seeking capital for the publicly-owned company that she worked for.
Putnam is dedicated to help grow the industry she grew up in and loves. As a public speaker, she promotes careers in the home service industries. She is also honored to serve as the President of Women in HVACR to help promote more women in the industries.
Dedicated to serving her local community, Putnam is now the Executive Director for Family Frameworks, a nonprofit group. She teaches weekly classes to public high school students about the importance of forming and maintaining healthy relationships and how to get out of abusive relationships.
When she’s not working or volunteering, she loves spending time with her husband and two daughters. She also enjoys snowboarding, running and fine wines.