Colleen Keyworth

Breakout Presentation:

Breakout Date & Time Wednesday, October 16, 4:00 PM

Colleen Keyworth

What You Can Learn from 1,000 Negative Google Reviews

We all know in this day and age customer reviews can make or break your business especially in Google. So we pulled over 25,000 Google reviews from contractors just like you! We are going to take an in depth look at the good ones, the bad ones, and the downright ugly ones, to learn exactly what this feedback can tell you about your own company’s practices. In addition we will be going over the best ways to collect more great reviews, a proactive strategy to prevent the bad ones, ways to encourage tech participation, and how to craft the best responses to the downright ugly ones.

About Colleen Keyworth

Colleen Keyworth is the VP of Sales and Marketing for Contractor’s Online-Access, an HVAC-focused Search Engine Optimization and Internet marketing company located in Port Huron, Michigan. Growing up and working in her family’s HVAC business, she has a clear understanding of contracting as well as the realities that contractors face in owning and operating a profitable business. Online-Access was originally launched out of the family business in 2000 to meet the marketing needs of their own HVAC company. Today, Online-Access works with hundreds of HVAC contracting companies throughout North America on a daily basis. Colleen’s communication skills (along with her complete lack of shyness) has been instrumental in expanding the company’s sales efforts as well as product base. Colleen is currently serving her 5th year on the board directors for Women In HVACR, the industry’s premier women’s organization. When she is not traveling, she enjoys doing local event planning as a side business and hobby.

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